I stumbled upon the video you see below you and could not stop watching it. Take a minute to watch it and see my comments below.

To say this video is an overdose of cuteness is putting it mildly. But it accomplishes more than just being cute. It’s actually an incredibly sly and clever way to promote this ice cream company’s business.

There’s a popular video and meme going around right now of a kitten in a tiny hat. That video is a huge hit. So what Lake Street Creamery have done is tie themselves into this meme.

I have to confess that I have watched this video probably nine times now. It doesn’t get old. I also love how bold they are about the shameless approach they’ve taken.

I was so compelled that I’ve also checked out their website and found incredible assortment of awesome ice cream flavors, like Pancake Breakfast. This company clearly gets new marketing. It’s my opinion that this video is so compelling that not only will people in Los Angeles (where they’re based) check out their website but people across the US and the world will also check out their website.

With one video, they’ve raised themself from a local ice cream food cart (already a cool place to be) to a national spot tourists will check out when they come to LA.

This is exactly what a great viral video that also sells should be. Congratulations Lake Street.