Great marketers are successful for one very important reason: they listen to customers and convert that feedback into great marketing campaigns.

The thing is though…anyone can do this in their business. When you talk to customers, do you really listen? Do you hear what they’re not saying as well as what they’re saying? Some of the best marketing slogans, the best summaries of your services, the best descriptions, will come from listening to customers.

Here’s the great thing: it’s a lazy, simple way to get great marketing. The next time you talk to customers, ask for their feedback. Then listen. I bet you’ll find something that might turn your business around.