“I’m Sorry”: The Two Most Important Words A Business Can Utter…
I’m in the middle of a great book, Predictably Irrational (amazon affiliate link). The author, Dan Ariely, gives specific examples of irrational behavior rules our behavior. In the chapter on revenge and how we desire to punish folks who treat us unfairly, Ariely details a mind-blowing experiment. The Revenge Experiment… The experiment, setup to test […]
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