Blogs
The Rise Of The Passionate Fan: Why You Can’t Just Be “Good” Or “Average” Any More…
According to a fascinating Scientific American article, most people reviewing products or services online tend to either love or hate products. There seems to be very little middle-ground in these reviews. In fact, the distribution of online reviews goes against the standard bell curve that offline or word-of-mouth reviews would take. What does that mean […]
Amuse Bouche: A Little, Unexpected Freebie For Your Customers?
Adjectives Sell: Vanilla Ice Cream Vs. Tahitian Vanilla Bean Organic Gelato…
This is my second post, in a matter of days, at least tangentially about ice cream. Imagine you’re in a restaurant and you’ve just finished your entrée. The waiter comes up and asks if you’d like dessert. You say, “well, what do you have?†The waiter says, “vanilla, chocolate, and strawberry ice cream.†At this […]
Great Ad Alert: When A Video Of A Kitten Eating Ice Cream Is More Than A Video Of a Kitten Eating Ice Cream…
Random, Awesome Blog Posts: Facebook, Millionaire, Online Criticism…
The Opposite Of Narcissism: New Marketing For A New Age…
I had an acquaintance, let’s call her “Topaz”, who would overtake any conversation she was in earshot of. Once she had forced her way into the conversation, Topaz would twist any conversational topic into her favorite topic: herself. An example: A friend and I were discussing music at a party Topaz was at. In the […]
Reality Show Business Lesson: The Apprentice Teaches A Success Lesson…
I’m slightly ashamed to say it but there was a time a few years back when I was devoted to The Apprentice. This was the non-“celebrity” version of the show in which Donald Trump tried to find the next great business exec from a patch of overly emotional but ivy-league-pedigreed candidates. While I really can’t […]
Can You Give Away Your Business Recipes?
Have you read your food section in your local newspaper recently? Without fail, there’s always a section where reader asks for the recipe of a particular dish at a local restaurant. This seems like a missed opportunity for local businesses. The thing is… …why aren’t local businesses (not just restaurants) using recipes as a marketing […]
The Trust Manifesto: Increasing Trust In A Trustless World…
BP spills oil in the gulf and is incompetent at cleaning it up. Children are abused and church officials cover it up for decades. Companies responsible for the economic collapse not only thrive but report record incomes and bonuses. Everyday, it seems like the majority of new stories all have the same theme… …you can’t […]
Recent Comments